North African and Middle East countries have distinctive history and have retained diverse political, economic and security background. As such, they must be approached in a different manner. Algeria holds a tremendous potential and it should unleash if given the opportunity in a near future. Egypt had had a huge internal market and shows its potential to become a hub for East Africa and the world through the free trade zones in Suez Canal area. The Moroccan internal market is steadily growing, and Tangier free zone is becoming a hub port for transhipment for West Africa and the rest of the world. Tunisia, formerly ahead of economic growth, is now recovering from Arab Spring political turmoil. We also have good contacts to help you develop your business or finding business partners in Saudi Arabia, Iraq, Libya and Sudan.
North African and Middle East countries have distinctive history and have retained diverse political, economic and security background. As such, they must be approached in a different manner. Algeria holds a tremendous potential and it should unleash if given the opportunity in a near future. Egypt had had a huge internal market and shows its potential to become a hub for East Africa and the world through the free trade zones in Suez Canal area. The Moroccan internal market is steadily growing, and Tangier free zone is becoming a hub port for transhipment for West Africa and the rest of the world. Tunisia, formerly ahead of economic growth, is now recovering from Arab Spring political turmoil. We also have good contacts to help you develop your business or finding business partners in Saudi Arabia, Iraq, Libya and Sudan.
Originally dealing with mechanical industries, namely aerospace and automotive, our area of intervention has grown over the years to cover health science, energy including sustainable energy, chemistry, electronics and information technology, agribusiness and industry service.
PR Conseil has been involved and has advised corporate clients for Renault setting up in Tangier.
One of the region priorities is to reach healthy food self-sufficiency.
Steady growth in energy consumption is closely tied to the demand for sustainable energy.
The region provides a wide range of opportunities for new health service and innovative medicines.
Advise clients on setting up, provide economic background information and deal with local authority. Map and mitigate risks. Choose business location and local partners.
Temporary assignments while dealing with recovery plan, internal change or team transitions.
Audit to assess operational performance on a potential acquisition candidate or to support strategic change for existing business.
Business partner research comprises identification of potential European partners for investors as well as distribution partners in North Africa or the Middle East.
Pascal Roche, founder of PR Conseil, has been managing business operations in North Africa and Middle East for more than 35 years. He is a renowned expert of the area and he has been appointed representative of prestigious French trade associations such as the mechanical industries Federation and GEP-AFTP/Evolen (Association of Energy / Oil & Gas and Renewables Companies) in Egypt, Iraq and Morocco.
Pascal Roche holds various degrees as an engineer and an economist and has more than 25 years operational experience in industry and international trade. He has worked for industry units for international companies in France and the Middle East. He has also worked on M&A transactions, specialising in industry aspects of strategic projects and in business operations. In 2003, he founded PR Conseil and brought his experience and his network to help his clients grow potential business opportunities in France, North Africa and the Middle East.
In each country covered by PR Conseil, he has built a dedicated sectorial network of experts and specialist, forging trust-based relationships.
Throughout the years, we have built an extensive network of experts, sectorial and specialist affiliates, business lawyers, trustees, carriers etc.
We keep in close contact with major trade associations located in Paris. Through their network, we are well connected to the European industry fabric.
We work directly with various economic development agencies, which helps engaging negotiations with local authorities on a quick and reliable basis.
Since 2003, PR Conseil has managed 2 or 3 operations per year. We have been working mainly in Morocco and Algeria for a diverse range of operation, mostly of a confidential nature. Amongst our most significant operations are the following:
Setting-up projects in aerospace industry area (mechanics, composite materials, service etc.) in Casablanca, for the launch of the Moroccan aerospace cluster.
Contribution to the preliminary studies ahead of privatizations in the Algerian mechanical industries.
Support to first-tier component suppliers for setting-up in Tangier during the startup of the new Renault/Nissan factory.
upport to the establishment of new trading companies between France and Egypt, France and Iraq, as well as support to Bahraini and Saudi investors.
Executive Director of Air Liquide Algeria.
EUROPEAN INDUSTRIALS WILLING TO INVEST IN THE AREA, INVESTORS FROM NORTH AFRICA AND THE MIDDLE EAST KEEN TO GAIN ACCESS TO EUROPEAN MARKET AND TECHNOLOGY.
European SMB/SME looking for business or technology partners
SME wishing to establish a subsidiary
Large companies looking for temporary and confidential assistance
Subcontractors according to their Principal
Investors from North Africa and the Middle East
PR Conseil acts as your counsel for investment opportunities in North Africa and the Middle East.